Writing that supports a real Shopify decision
Articles are grouped around the work merchants hire ElvoApps for: building a store, moving to Shopify, earning organic traffic, converting visitors and using apps.
How to migrate from WooCommerce to Shopify without losing the URLs that already rank
A practical sequence for moving products, customers, content and redirects — written for merchants who cannot afford a “we will fix SEO later” cutover.
Shopify Apps · GuideWhat “Install on Shopify” should mean on an app page
How ElvoApps thinks about product pages: pricing, permissions, theme embeds and the difference between an install and activation.
MigrationShopify migration mistakes we still see on cutover week
Redirects left to an intern, passwords assumed to copy, and SEO treated as a phase that starts after the party.
Shopify SEO · GuideShopify technical SEO checklist
Crawlability, indexation, canonicals, structured data and performance — the storefront work that content cannot compensate for.
Store OptimizationCollection pages that actually convert
Merchandising, copy, filters and mobile UX for Shopify collections — written as CRO, not as a visual redesign brief.
Store DevelopmentCustom Shopify sections vs installing another app
A decision framework for merchants who keep adding apps to solve problems a section or a small piece of custom development would cover.
Migration · GuideShopify migration checklist
A working checklist covering catalog, customers, orders, apps, redirects and the unglamorous launch-day items teams forget.
Migration · GuideShopify SEO migration: redirects, canonicals and sitemaps
The three mechanisms that decide whether Google treats your Shopify launch as the same site or a new one.